Should Your HomePage Rank For Multiple Keywords?

One very common mistake that website owners make is to try and rank the homepage for informational and transactional queries. This might help from a ranking point of view but might not help in terms of conversions. Whenever someone searches using a query on Google, the person is expecting a page that is about the … Read more

Google Update November 8-9 2019

There seems to be a Google update happening again. This one is not announced by Google and webmasters are relating it to the Bert update. I personally have not seen any major changes on my field sites but many people are complaining about crappy websites ranking high. Below are some screenshots taken from popular webmaster … Read more